The hosts of the popular All-In Podcast, known for their candid discussions on tech, venture capital, and culture, have ventured into the spirits industry with a splash. On Saturday night, the self-proclaimed “besties” launched their exclusive $1,200 tequila brand, and it has already sold out, as reported by TechCrunch.
This limited-edition tequila was introduced with significant buzz, appealing to fans of the podcast and tequila enthusiasts alike. The rapid sell-out underscores the strong personal branding of the hosts, often referred to as VCs and pod bros, who have cultivated a loyal following through their unfiltered takes on industry trends.
Details about the tequila, such as its production process or specific flavor profile, remain scarce, but the high price point suggests a premium positioning in the market. The launch event, held over the weekend, was a testament to the hosts' ability to leverage their platform for successful business ventures beyond podcasting.
The sold-out status also highlights the growing trend of celebrities and influencers entering the spirits market, with tequila being a particularly hot category. From George Clooney’s Casamigos to Dwayne Johnson’s Teremana, high-profile figures are increasingly tapping into this lucrative industry, and the All-In Podcast hosts are the latest to join the fray.
Fans and followers took to social media to express both excitement and disappointment over missing out on the exclusive release. While some celebrated the podcast’s innovative move, others speculated on whether more bottles might be released in the future or if this was a one-time offering.
For now, the All-In Podcast’s foray into tequila has proven to be a resounding success, further cementing their influence in and out of the tech world. As the story unfolds, many will be watching to see if this marks the beginning of more entrepreneurial endeavors from the team.
Andrew Lee
