Demand Generation Manager

Why join us?

Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work—backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes.

We are backed by $25M+ raised from Y Combinator, Sequoia, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.

Demand Generation Manager at Handoff

We’re hiring a Demand Generation Manager to own our outbound marketing engine and deliver a predictable, measurable flow of qualified leads. This is a hands-on role focused on outbound email and multi-channel campaigns, including lifecycle, paid, and experimental growth channels.

You’ll partner closely with Sales and Product to create sequences, build landing pages, and execute lifecycle programs that convert both net-new leads and existing users. You should be an expert in outbound email, but also comfortable orchestrating multi-channel campaigns that include paid, organic, and lifecycle components.

This role is ideal for someone with strong executional muscle and a background in B2B demand gen or growth marketing—especially in SMB-focused motions. You should be excited about working in a startup environment and owning projects from start to finish.

What you’ll do:

• Build and launch outbound campaigns using tools like Clay, Instantly, and HubSpot
• Write and test high-performing email sequences tailored to different personas
• Create and optimize landing pages that support conversion across campaigns
• Run lifecycle programs to deepen engagement with our existing customer base
• Design and manage multi-channel campaigns across email, landing pages, paid, and organic
• Collaborate with Sales on lead handoff, targeting, and messaging
• Track and report on key metrics like open/reply rates, SQLs, and CAC
• Develop and document scalable systems for outbound and lifecycle marketing
• Run monthly growth experiments to test copy, audience, and channel performance
• Stay up to date on industry best practices in email, outbound, and demand gen

About you

• 5+ years in demand generation, growth, or lifecycle marketing roles
• Experience with tools like Clay, Instantly, HubSpot, Apollo, or similar
• Hands-on copywriter comfortable owning messaging from idea to execution
• Familiar with basic landing page tools like Webflow, Unbounce, etc.
• Proven experience running multi-channel demand gen campaigns across outbound, lifecycle, and paid
• Background in SMB marketing motions with a strong understanding of volume, speed, and personalization
• Analytical thinker who loves dashboards, attribution, and tracking performance
• Comfortable working cross-functionally in a fast-moving environment
• Startup mindset: resourceful, proactive, and quick to iterate
• Bonus: Background in SaaS or B2B selling to blue-collar or SMB audiences

What we offer

• Competitive Salary + Equity
• Unlimited Paid Time Off (PTO)
• 401(k)
• Medical, Dental & Vision Insurance
• Life & Disability Insurance
• Flexible Spending Account (FSA)
• Dependent Care FSA (DC FSA)
• Relocation Allowance
• Top-Notch Equipment - Choose your laptop!
• Team Offsites Around the World – In 2024, we gathered in Poland, Mexico, and Florida - where to next?

If you love testing, building, and scaling demand systems that convert, we’d love to meet you.

Handoff is an Equal Opportunity Employer._ Handoff is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Handoff will not tolerate discrimination or harassment based on any of these characteristics. Handoff encourages applicants of all ages. Handoff also participates in E-Verify._